For those not paying the Google algorithm returns a list of results whose order depends on many factors, called ranking factors. These factors can include on-page and off-page optimization, on site, link building, brand diffusion, user interactions on the website, interactions deriving from social networks.
In short, establishing the criterion is an arduous undertaking, in which every day many professionals (consultants or agencies) try their hand at identifying the right strategy to influence these ranking factors and position themselves on Google. From the Digital Agency in Thailand you can have the best support now.
How Google works
As we have seen, seo optimization for Google aims to position a website on the first page of search engine results. It is important to know that when we perform a search on Google for example, we are looking in its index and not generally on the Internet. Let’s see how Google works.
Google’s activity can be summarized in 3 phases:
Scan (Crawling) – Google is constantly searching for new web pages. Every day, at any time, without stopping, software called Spiders have the task of recovering new content to be scanned. Whenever new content is discovered, the spider reads it and follows the links present to discover the other web pages to which they refer. This process goes on seamlessly.
Indexing (Indexing) – When a new Web page, the search engine is discovered down in its index, it stores a copy on its servers and by subject classification.
Positioning (Ranking) – When we do a search, the software looks in the index the most relevant results from the hundreds of thousands of these pages. The selection criteria respond to what are called ranking factors (which are over 200). From Thailand SEO you can find the best options now.
SEO Google
As I write this article, the Google search engine counts over 5 billion searches every day. More than 90% of Italians use the Mountain View search engine to find information on the web. The American giant covers such a large slice of online research that in our country we can even talk about Google SEO.
In fact most of the seo optimization operations for Googleare done to satisfy the demands of Big G, responsible indirectly for the success or otherwise of our company on the web.
The strategic importance of being able to appear on Google’s front page has a fundamental value for the growth of our business and for the diffusion of our brand.The queen of all SEO optimization activities, which plays the most important role in any strategy, is the search for the best keywords for our online activity.
In the “long tail” is the same classic sales concept to be overturned. Revenues are obtained from the sum of sales of a few units of the many products / services available.
